Copy Repository.

This example copy is based around Bitcoin price action, and BlackRock ETF filing with the SEC.

This example copy showcases the creation of rapid-release content for a developing news story cantered on Bitcoin. It offers analysis, opinions, and can be rapidly adapted to various formats.

By promptly responding to unfolding events, you provide your audience with a reliable information source and cultivate a sense of trust regarding your other long-form themes or services that may be offered. Read the Copy.

This example copy is based around US pension contributions, and Vanguard's annual How America Saves report.

The copy follows the primary objective to use report data to provide informative blog posts and social campaigns to support a sponsored email and video message.

There can also follow a secondary objective of creating mini-series of information based upon the report theme. Using national reports is an especially strong mechanism as copy can be prepared ahead of time supporting both directions of the report, ready for fast press upon report publication. Read the Copy.

This example copy is based around the Bank of England raising interest rates to 5pc and the challenges that will bring to large parts of the United Kingdom. It discusses themes around belt tightening, and that even some savvy home owners will still feel the pinch.

This example copy uses publicly available data to draw conclusions that the previous decade of low rates was actually an anomaly, and things are going to be sticking at ‘hard’ for some time.

Monthly interest rate decisions are a good base to start themed, curated, dialogues. Not only because the outcome affects so many consumers, meaning there is real engagement, but it is also a good platform to engage contributors for reciprocal exposure. Read the Copy.

This example copy is based a recent funding round from the InsurTech space.

This example copy is aimed at being for a paid sponsorship or advertorial campaign which can be distributed across multiple channels.

These types of partnerships are especially valuable because the advertising company can display their content in an editorial manner to your audience who already value your opinion. They help keep your content relevant by reporting on innovative and interesting topics. Read the Copy.

This example copy is based around the banking crisis sweeping the U.S. and creeping across the globe. Starting in Q1 of this year, it has seen the collapse of many U.S. regional banks, SVB, and the once mighty Credit Swiss.

Large scale consumer woes are never nice to have around. When they do happen it is important to get ahead of the curve and deliver relevant, helpful, information quickly. There is always a clean-up to these things down the line so some solid reporting early on is essential.

This example copy is derived from industry consensus of what went wrong, alongside generally agreed upon required next steps. It builds on the need for coherence, and provides consumers with an entry point to your reporting of the next steps, building respect. Read the Copy.

This example copy explores the history of paper planes.

The In Case You Missed It series aims to demonstrate different mechanisms to turn ordinary factual information into engaging through provoking copy.

Although this is only for demonstrational purposes, using historical mundane and little know information is a brilliant way to connect with your audience outside of your direct subject matter field. This approach generally increases reach when delivered in an easy to share format.

This example copy explores blog posts, email, advert, and social campaigns using the theme of discovery. Read the Copy.

This example copy explores humble road signs.

The objective of the In Case You Missed It series is to showcase diverse strategies for transforming ordinary facts into captivating and thought-provoking copy.

While this is for demonstration, incorporating obscure and lesser-known historical facts can be an excellent method to engage your audience beyond your specific field of interest. Employing this approach often leads to greater reach, especially when presented in a readily shareable format.

The copy showcases the utilisation of the theme of discovery in various mediums such as blog posts, emails, advertisements, and social media campaigns. Read the Copy.